Out with the
old... US Postal Service
|
| Traditional
[snail-mail] promotions are expensive, time-consuming and result in minimal
return. They are rarely cost-effective; a brochure or mailing
piece must be printed; four-color printing really eats into your budget; if
it's not a self-mailer, an envelope must be printed; someone has to prepare the
mailing and then there is the cost of postage. While bulk rate mailings cost
less, they don't have the same look or impact as first-class mail and may take
days or weeks to reach the intended person. Unless a recipient responds in some
manner, you have no idea of who sees your promotion. It's not uncommon for a
dental office to have a "gatekeeper" who screens the doctor's mail and decides
what is or is not important. A 2% return is considered excellent. Now go
figure the cost of the necessary response. |
 |
In
with the new... eNewsletter Marketing |
Advantages |
|
 Privacy
- only one name visible in e-mail |
|
Tracking
& targeting capabilities |
|
No
cost to software upgrades |
|
No
software
to buy or install [Internet based]
|
|
One-time
database set-up cost and inexpensive monthly fee |
|
User-friendly |
|
Secure
Database
|
|
Virus
Free
|
|
Saves
Time [phone-tag] |
|
Cost-Efficient
compared to "snail-mail" and printing costs |
|
Improves
Communication
|
|
Repetition
and Recognition are Proven Marketing Tools |
|
eNewsletters |
| Click
here for additional information |
|
Dental Specialist
to Patient |
|
Dental Specialist
to Dentist |
|
Dental
Company to Dentist |
|
Dental
Lab to Dentist |
|
On-Line Demo, Costs, Contracts and Getting Started |
| For
information and prices, call 1.888.385.1535 or e-mail us at
info@webdentalmarketing.com. |
|